The Diversity of Asia, the Experience Penang 2020 tourism campaign unfolds endless enriching experiences that are bound to satisfy one and all – the culturally curious, the thrill-seekers, the revellers, the foodies and the explorers.

Discover the ever-present tastes, sights and sounds of Asia in Penang, where treasure troves of culture and heritage can be found in the city of George Town, rural heartland of Balik Pulau and narrow hinterland of Seberang Perai.

Hunt down quirky murals in the unlikeliest of places – on a pre-war shophouse, a once derelict bus depot and even on a former hospice! George Town may be the only Asian destination in Lonely Planet's book ‘Street Art’, but Butterworth’s blossoming art scene is definitely worth the ferry ride over.

Get your adrenaline fix in new attractions with world unsurpassed titles. From sliding down the World’s Longest Tube Water Slide to walking on the World’s First Tower Curved Skywalk, Penang promises nerve-wracking adventures for thrill-seekers.

Feed your Instagram with visual stories of Malay, Chinese and Indian hawkers cooking up local fares passed down through the generations. If that’s not enough, learn to prepare a Peranakan cuisine from scratch. Touted as Asia's Next Great Foodie City by Conde Nast Traveler, Penang definitely will get you eating from sunup to sundown!

Witness vibrant festivals – from Chinese New Year Celebration and Thaipusam in February to Songkran in April, Penang Bon Odori in July, and Chingay Parade in December! The Penang Hot Air Balloon Fiesta, Penang International Food Festival, George Town Festival, Penang Anime Matsuri, George Town Literary Festival, and Butterworth Fringe Festival are some of the homegrown festivals you won't want to miss. Check out our events calendar and time your visit to coincide with the many religious, cultural and arts festivals that are abound all year round!

Wondering how best to explore Penang? From 20 must-do activities to 20 must-see places as well as 20 must-indulge food and 20 must-experience festivals & events in Penang, this listing has got you covered.